About - Loonastar

Founded in Brussels in the year 2000, LoonaStar is a benchmark player in the field of Belgian casting and extras and advertising models in Belgium. We work with hundreds of partners, including photographers, film directors and casting directors, production companies, Belgian advertising agencies, web designers, stylists, advertisers, fashion schools, NGOs, and e-shops.

With more than 25 years of experience, we place our know-how at the service of productions for ‘model shoots’ in Belgium, France, or elsewhere in Europe and the world, advertising shoots and other creative projects. We also support talent in their journey to launch a career in marketing campaigns in Belgium. Our commitment is based on solid values and the trust of our partners.

Most of our clients are Belgian and French. If you want to join the best modelling agency in Belgium, you are very welcome with us!

Jean-François

MANAGING DIRECTOR

Our Story

1982

Marie-France Gérin founded MINISTAR, the first child modelling agency in Belgium and, today, the oldest of all the Belgian agencies. It’s a Belgian modelling agency that is still very family-orientated.

2010

New management: Jean-François, Marie-France’s son, took over the management. This year also saw new impetus for the agency, thanks to Belgian and foreign actors and other artists who now obtained leading roles on advertising shoots and also on marketing campaigns.

2022

LoonaStar ended the best year in its history in terms of turnover, consolidating its status as one of the best modelling agencies in Belgium.

2000

Creation of LoonaStar, an agency for teenagers, extras, and secondary roles.

2020

LoonaStar celebrated its 20th anniversary with more than 250 projects completed each year, confirming its position as the leading professional agency with a human touch.

2025

What if YOU were part of the rest of the story?

1982

2000

Creation of LoonaStar, an agency for teenagers, extras, and secondary roles.

2010

2020

LoonaStar celebrated its 20th anniversary with more than 250 projects completed each year, confirming its position as the leading professional agency with a human touch.

2022

LoonaStar ended the best year in its history in terms of turnover, consolidating its status as one of the best modelling agencies in Belgium.

2025

What if YOU were part of the rest of the story?

Our Values

Service

At LoonaStar, we make it an absolute priority to listen to your needs. Our dedicated and enthusiastic team answers your questions (about castings for example) with attention and empathy. Customer service is key to our identity and this is shared by all our casting partners.

Our high-performance digital platform guarantees efficient management of our casting models (models and actors registered in Belgium), providing a rapid response and precise solutions adapted to each request, including for photo shoots, advertising shoots, and modelling projects in Belgium.

Trust

At LoonaStar, we strive to be the trusted casting agency in Belgium for our clients, partners, models, and actors. Through our transparency and integrity, we defend the interests of each employee involved in our projects.

Our reputation as one of the best modelling agencies in Belgium is based on strong relationships and personalised support, guaranteeing the success of each production, whether it is a film, a casting for an ad in Belgium or elsewhere, or an event.

Closeness

LoonaStar is a natural extension of MINISTAR, the first Belgian modelling agency founded in 1982. With over 40 years of history, Ministar embodies the family atmosphere of a human and caring modelling agency that extends to adult, teenage and child models. Since its creation in 2000, LoonaStar has perpetuated these human values, valuing the rich contribution that each model and actor makes.

Our team maintains this family spirit every day, strengthening ties with our clients and artists, to create bespoke collaborations that make LoonaStar one of the best modelling agencies in Belgium.

Our expertise

LoonaStar positions itself as the leading model and actor casting agency in Belgium, offering solutions adapted to the needs of advertising and film productions.

What we offer you:

• A vast network of ‘casting models’: Belgian teenage and adult talent (mainly French-speaking), ideal for specific roles, including
• in the field of modelling and marketing campaigns.
• Transparent management of contracts and image rights thanks to our collaboration with specialised lawyers.
• A modern and inclusive approach, reflecting the diversity of contemporary society.

Join LoonaStar !

Are you looking for a Belgian modelling agency for adults and teenagers in Belgium? LoonaStar is your ideal partner. Our modelling and acting agency, which is also recognised as one of the best modelling agencies in Belgium, is full of talent with unique profiles meeting the most specific demands in terms of diversity and inclusivity. Are you looking for a tall, sporty redhead with glasses who speaks Mandarin without an accent? We have the talent you need!

LoonaStar, both as a fashion and advertising modelling agency, but also an ad agency in Belgium, or even a modelling agency for film and TV, is committed to finding the person with the perfect profile, wherever they may be, to meet your most demanding requirements. We also make part of our database of models and actors available to you, with composites bringing together varied profiles for your marketing campaigns in Belgium or abroad, photo castings, or projects requiring models.

With LoonaStar, becoming a model has never been so accessible. Our strength lies in our ability to give opportunities to diverse profiles in order to satisfy you. After registering, you can access a selection of models and actors’ books and ask any questions you have about castings to make your projects a reality!